ART FAIRS AND BIENNIALS AS INSTRUMENTS OF SOFT POWER IN TODAY’S CAPITALISM.

Why is documenta the leading perennial international art event and not Venice? How did Art Basel become the world’s leading art fair and not ART COLOGNE which was founded earlier? Did you ever imagine that both art fairs and biennials trace their origins all the way to ancient Greece and Rome? Ever wondered why art fairs look like biennials and biennials like art fairs? The seminar ART FAIRS AND BIENNIALS AS INSTRUMENTS OF SOFT POWER IN TODAY'S CAPITALISM: A HISTORICAL VISION SINCE ANCIENT GREECE AND ROME UNTIL TODAY offers you for the very first time and in a clear schematic way the unknown genealogy of art fairs and biennials since their beginnings in ancient Greece and Rome until today. It introduces you fully into their practical and theoretical aspects while also analyzing how they have become extraordinary elements of soft power for cities in the 21st century. This specific knowledge will allow you to advance your career.