MUST-HAVE INFORMATION TO VISIT ART FAIRs and biennials.
LEARN. DEEPEN. PROGRESS.
It’s important that you continue improving your knowledge about art fairs and biennials, two of the most relevant platforms of the art market. Very often you’re too occupied and you don’t find the time to do it. This makes you feel insufficiently prepared to participate in conversations with collectors, curators and dealers during openings where these topics are very frequently on the agenda.
TRANSMITTING THE APPROPRIATE IMAGE IS VERY IMPORTANT.
If you don’t continue learning it’s very probable that you won’t stand out in social meetings where the best opportunities come up for social networking and advancing one’s career. If you aren’t able to express an articulated opinion about current artistic matters then it’s very probable that you will not achieve the professional opportunities you desire.
USE KNOWLEDGE TO ADVANCE YOUR REPUTATION.
We all know that the art world is very competitive and being informed is one of the key aspects to advance your professional career. You need to constantly learn and read appropriate publications to help you achieve your goals. Being well-informed will allow you to project a positive image in meetings, in person conferences or via zoom, which in turn will enable you to contact those people that might help you progress. My last publication on art fairs and biennials offers you precisely all the knowledge you need to shine and enlarge your network.
“From Roman Feria to Global Art Fair, From Olympia Festival to Neo-Liberal Biennial paints a refreshing and truly global picture on the world of biennials and art fairs as well as offering a valid alternative to the generally accepted narrative by the mainstream.”
Improve your knowledge.
With this book you won’t need to read any more books about art fairs and biennials as it provides an overview of the existing bibliography while also offering a totally new historical perspective that will allow you to master the topic quickly.
Buy the book and become an expert in art fairs and biennials, two of the most relevant and dynamic artistic platforms of the last decades.
WHAT DO YOU REALLY KNOW ABOUT ART FAIRS AND BIENNIALS?
ART FAIRS AND BIENNIALS AS INSTRUMENTS OF SOFT POWER IN TODAY’S CAPITALISM.
Why is documenta the leading perennial international art event and not Venice? How did Art Basel become the world’s leading art fair and not ART COLOGNE which was founded earlier? Did you ever imagine that both art fairs and biennials trace their origins all the way to ancient Greece and Rome? Ever wondered why art fairs look like biennials and biennials like art fairs? The seminar ART FAIRS AND BIENNIALS AS INSTRUMENTS OF SOFT POWER IN TODAY'S CAPITALISM: A HISTORICAL VISION SINCE ANCIENT GREECE AND ROME UNTIL TODAY offers you for the very first time and in a clear schematic way the unknown genealogy of art fairs and biennials since their beginnings in ancient Greece and Rome until today. It introduces you fully into their practical and theoretical aspects while also analyzing how they have become extraordinary elements of soft power for cities in the 21st century. This specific knowledge will allow you to advance your career.